32 Favourite Books of High Achievers

Inspiration, escape, and ideas for self-improvement often come in the form of a good book. Dominic Joseph, CEO of Captify shares with Inc.com his top pick that everyone should read.

SAPIENS BY YUVAL NOAH HARARI

I’ve always been interested in human psychology, and relating it to my day-to-day work. This is one of my favourite reads and traces the development of our species’ thinking, and how the individual mindset transformed into a pack mentality. It’s been especially beneficial in today’s advertising and branding industry. It outlines a logical sequential ideology as to why things that happened 10,000 years ago still impact us today. I’d recommend it to anyone seeking a truly thought-provoking read. It questions a lot of answers and answers a lot of questions at the same time.

Read here featured on Inc.com

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