32 Favourite Books of High Achievers

Inspiration, escape, and ideas for self-improvement often come in the form of a good book. Dominic Joseph, CEO of Captify shares with Inc.com his top pick that everyone should read.


I’ve always been interested in human psychology, and relating it to my day-to-day work. This is one of my favourite reads and traces the development of our species’ thinking, and how the individual mindset transformed into a pack mentality. It’s been especially beneficial in today’s advertising and branding industry. It outlines a logical sequential ideology as to why things that happened 10,000 years ago still impact us today. I’d recommend it to anyone seeking a truly thought-provoking read. It questions a lot of answers and answers a lot of questions at the same time.

Read here featured on Inc.com