BLACK FRIDAY INSIGHTS LIVE ON CNBC

For the second year running, Captify’s Search Intelligence powered insights have fuelled CNBC live TV Black Friday reporting. CNBC journalist, Courtney Reagan reported live throughout the day on both online and offline trends. Analysing billions of searches, Captify’s analysts revealed the top and lowest trending retailers and products as well as mobile based searches around store locations. Captify also compared the shifts in Black Friday search behaviour from 2016 vs 2017 with Best Buy topping the charts across many reports.

Some of the highlights included;

MOST SEARCHED FOR CELL PHONE PROVIDER

1. Verizon
2. Tmobile
3. Sprint

MOST SEARCHED FOR CELL PHONE 

1. iPhone8
2. Galaxy
3. iPhone x

MOST SEARCHED FOR DOORBUSTER DEALS

1. Costco
2. Walmart
3. Best Buy

MOST SEARCHED FOR BLACK FRIDAY RETURN POLICY

1. Best Buy

MOST SEARCHED FOR PRODUCTS

1. TV
2. Laptop
3. Game console

‘NEAR ME’ STORE SEARCHES BY RETAILER THIS YEAR

1. Best Buy
2. Target
3. Walmart

‘NEAR ME’ STORE SEARCHES BY RETAILER LAST YEAR

1. Macy’s
2. Walmart
3. Home Depot

CHECK OUT LIVE REPORTING HERE.

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