Search is the most powerful signal of consumer interest & intent. Fact.
SEARCH IS THE LARGEST, REAL-TIME, UNBIASED CONSUMER PANEL THAT EVER EXISTED.
TURNING INSIGHTS INTO ACTION
‘Search is the primary tool for understanding consumers throughout the entire lifecycle, with 90% of consumers using search channels for discovering, exploring and engaging’.
Collin Colburn, Forrester report on State of Search 2017
Captify’s Search Intelligence lifts the lid on;
- Global trends e.g. world politics
- Markets & verticals e.g shifts in travel trends
- Competition e.g market share of voice
- Brands e.g. brand sentiment
- Audiences e.g. behavioural patterns of millennials
- Single users e.g. device consumption patterns