Search is the most powerful signal of consumer interest & intent. Fact.
SEARCH IS THE LARGEST, REAL-TIME, UNBIASED CONSUMER PANEL THAT EVER EXISTED.
TURNING INSIGHTS INTO ACTION
‘Search is the primary tool for understanding consumers throughout the entire lifecycle, with 90% of consumers using search channels for discovering, exploring and engaging’.
Collin Colburn, Forrester report on State of Search 2017
Captify analyses the search behaviours of 2.2 billion consumers over a year, and as such gives us a pretty good view of the world. Captify’s insights reveal explicit, real-life and real-time trends on brands, products and consumers, on a macro (mass audience) level, or a micro (user) level. These insights are crucial for brands and advertisers, shaping both media and overall marketing strategies.
Captify’s Search Intelligence lifts the lid on;
- Global trends e.g. world politics
- Markets & verticals e.g shifts in travel trends
- Competition e.g market share of voice
- Brands e.g. brand sentiment
- Audiences e.g. behavioural patterns of millennials
- Single users e.g. device consumption patterns