CONNECTING THE NEW BOSE SLEEPBUDS WITH THE CONSUMERS THAT NEEDED THEM MOST

INTERNATIONAL PRODUCT LAUNCH POWERED BY SEARCH INTELLIGENCE

CONNECTING THE NEW BOSE SLEEPBUDS WITH THE CONSUMERS THAT NEEDED THEM MOST

INTERNATIONAL PRODUCT LAUNCH POWERED BY SEARCH INTELLIGENCE

In this award-winning campaign, Bose partnered with MediaCom Global and Captify for a game-changing product launch across three international markets. 

 

Utilising dynamic data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people that needed them the most.

 

Discover how this campaign:

  • Unlocked new hidden audiences – to expand reach beyond the pre-launch target audience
  • Drove reach, awareness and consideration at scale – a full-funnel activation through video, interactive rich media and display formats
  • Achieved results beyond expectations – exposed consumers were up to 36X more likely to go on to search for Bose Sleepbuds
For more information, please contact info@captify.co.uk
 

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