Business Insider: It looks like people are canceling their Amazon Prime membership after browsing Prime Day deals

Amazon’s two-day shopping bonanza is over, and some of the company’s newest Prime members have already walked away.

Data from the search-intelligence company Captify — released midway through the first day of Amazon sales on Monday — indicated that some shoppers were signing up for an Amazon Prime membership and then canceling the membership once they had browsed the bargains.

According to Captify, searches for “Canceling Amazon Prime” were 18 times as high Monday as they were the day before. Data on Google Trends backs this up.

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