Captify Fuels Rapid Industry Expansion with Appointment of Rob Berzinskas as Vice President of U.S. Sales
Formerly from Integral Ad Science, Berzinskas is a seasoned sales leader within the advertising ecosystem and will be tasked with driving continued expansion across the North American market
Captify, the global leader in search intelligence, today announced the appointment of Rob Berzinskas as Vice President of U.S. Sales. As VP of U.S. Sales, Berzinskas will channel his expertise leading facets of the programmatic advertising landscape to amplify Captify’s expansion into multiple new regional markets across North America. In his new role, Berzinskas will lead the U.S. team from Captify’s HQ in New York City and report directly to Chief Revenue Officer Dominic Trigg.
“Captify is currently experiencing a period of rapid growth, and we see the U.S. as a key point to fuel our global expansion,” said Dominic Trigg, Chief Revenue Officer of Captify. “We’re thrilled for Rob to join the Captify team. As a sales industry professional with years of experience leading teams in executing complex strategies for brands and agencies, Rob is the natural fit for our VP of U.S. Sales. Rob has a knack for quickly reacting to evolving brand demands and industry trends and we’re excited for him to funnel into current initiatives at Captify, along with exciting new projects in the pipeline.”
Most recently, Berzinskas served as VP of Programmatic Sales for Integral Ad Science, where he oversaw accelerated growth in the North American market. In his role at Captify, he will be charged with moderating every step of the customer journey, including new client servicing and retention, activation and measurement capabilities, and driving growth in multiple regions in North America. With a close watch over changing brand demands, Berzinskas will continue to foster focus on agencies, enhancing Captify’s position as a consultative partner to help drive strategy and activate rich, dynamic datasets.
“Captify is uniquely positioned as the standalone leader in the search intelligence space, and, already working with some of the biggest brands such as Apple, American Express and Disney, I’m excited to be joining the company at a time of such growth as we continue on the path that has already been proven across our global footprint,” said Berzinskas. “Marketers now, more than ever, are looking for unique and exclusive data sets to activate against. Search intelligence has been proven to be the most valuable data that they can rely on to target their audiences that consistently outperforms their goals.”
Berzinskas joins Captify with upward of a decade of experience managing and driving teams to help increase programmatic revenue growth for leading brands and agencies. Prior to serving as VP of Programmatic Sales for Integral Ad Science, he worked as VP of Sales, Brands and Agencies for Rubicon Project and VP of Mid-Market Sales & Client Development for Chango, where he executed strategies resulting in enterprise sales growth.