Coming Clean: The Truth About What Consumers Search For Around Haircare

Captify and Publicis Media have partnered to uncover game-changing trends set to redefine the global beauty industry in 2019 and beyond.

Through analysis of 491 million on-site global haircare searches, the report reveals must-have insights for FMCG marketers, brands and agencies, unlocking the true intent behind consumer behaviour and the path to purchase.

Killer trends and actionable insights in the report:

Power of DTC brands: discover the unforeseen disruptor brand commanding the highest share of haircare searches, beating legacy brands such as Pantene and Garnier
Under the influence: explore the top haircare influencers that consumers are proactively searching around, plus the real impact of influencer campaigns on brand uplift
Moments that matter: uncover pivotal events that spark surges in haircare searches and those that don’t, despite huge investment from haircare brands

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