COMING CLEAN

THE ULTIMATE TRUTH ABOUT WHAT CONSUMERS SEARCH FOR AROUND HAIRCARE PRODUCTS

IN PARTNERSHIP WITH PUBLICIS MEDIA

Captify and Publicis Media have partnered to uncover game-changing trends set to redefine the global beauty industry in 2019 and beyond.

 

Through analysis of 491 million on-site global haircare searches, the report reveals must-have insights for FMCG marketers, brands and agencies, unlocking the true intent behind consumer behaviour and the path to purchase.

 

Killer trends and actionable insights in the report: 

  • Power of DTC brands – discover the unforeseen disruptor brand commanding the highest share of haircare searches, beating legacy brands such as Pantene and Garnier
  • Under the influence – explore the top haircare influencers that consumers are proactively searching around, plus the real impact of influencer campaigns on brand uplift
  • Moments that matter – uncover pivotal events that spark surges in haircare searches and those that don’t, despite huge investment from haircare brands
 

For more information, please contact info@captify.co.uk

 

 

DOWNLOAD GLOBAL HAIRCARE REPORT