BOSE: CONNECTING THE NEW SLEEPBUDS WITH THE CONSUMERS THAT NEEDED THEM MOST

In this award-winning campaign, Bose partnered with MediaCom Global and Captify for a game-changing product launch across three international markets.

Utilising dynamic data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people that needed them the most.

This campaign achieved results beyond expectations with exposed consumers up to 36X more likely to go on to search for Bose Sleepbuds. Having been shortlisted for four awards, the campaign went on to win the ‘Most Effective Use of Data for Creativity’ category at the Drum Digital Digital Advertising Awards this month.

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