ExchangeWire TraderTalk TV: Breaking the handcuffs off search

In the latest episode of TradeTalk TV, Dominic Joseph, Captify’s CEO and Co-founder, speaks to Ciaran O’Kane, ExchangeWire CEO, about how Captify is breaking the handcuffs off search and why the industry has entered a paradigm shift.

Dominic Joseph discusses:

  • How publishers are monetising their search data
  • The rise in voice search
  • Dynamic search data
  • Automated optimisation and dynamic creative
  • Search data within cross-channel media

‘Google is a walled garden and as such, that has stifled innovation for the industry. Very few companies have been able to come in and innovate on that platform, as a result Google has become stuck in its ways.’

Missed it? Watch now.