Footwear News: These Fashion Retailers Have the Steepest Discounts for Black Friday and Cyber Monday

As e-commerce becomes increasingly central to the Black Friday sales rush, retailers have to compete to offer shoppers the best prices — or else, with just a click or two, they could lose them to a competitor.

This year, according to an analysis by the search intelligence firm Captify of 41 billion monthly searches between Oct. 1 and Nov. 21, 2019, more than 46% of Black Friday searches contained a brand name, three times as many as last year. The most-searched fashion brand according to the report is actually a retailer — Macy’s — followed by Nike.

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