Prime Day started back in 2015 to celebrate Amazon’s 20th Anniversary. Four years later, this two day global sales extravaganza has surpassed Black Friday and Cyber Monday to become the biggest shopping event in history. When analysing this self-built moment, Captify’s Search Intelligence powered insights revealed unexpected insights around Amazon’s Prime Day, uncovering gaps in their retentions strategy & how competing retailers have capitalised on the sales bonanza by creating their own deals.

Take a look at the global coverage


ABC7 News – P&G launching ‘smart diapers,’ online searches for canceling Prime membership peaked on Prime Day, and Twitter tweaks its design again

Bloomberg – Searches for Canceling Amazon Prime Spike on Prime Day

Business Insider – It looks like people are canceling their Amazon Prime membership after browsing Prime Day deals, revealing a flaw in the sales bonanza

CBS – Why Walmart, Target & eBay are banking on Amazon Prime Day bonanza 

ClickZ – Amazon Prime Day 2019: key stats on consumer habits

Consumer Affairs – Searches for ‘Canceling Amazon Prime’ were up on Monday

eMarketer – Four takeaways from Amazon Prime Day 2019

Forbes – Prime Day data starts rolling in, and shows Amazon is not the only winner

Forbes – Searches for ‘Canceling Amazon Prime’ jump on day 1 of Prime Day

Forbes – Amazon Prime Day inks another record, but that’s not the big takeaway

Footwear News – How Prime Day 2019 Stacked Up Against Years Past — For Amazon and Its Rivals

Fox Business – ‘Canceling Amazon Prime’ spikes in search during first day of Prime Day sales: report

Inc – Amazon Prime Day Just Helped Independent Retailers Haul in $2 Billion in Sales

International Business Times – How to cancel Amazon Prime Trial? Membership cancellation searches peak on Prime Day 2019

International Business Times – Are Target, Walmart & eBay the real winners of Amazon’s Prime Day?

MarketWatch – It’s Amazon’s Prime Day but other big retailers also benefit

MarketWatch – On Amazon Prime Day, searches for eBay, Best Buy, Walmart and Target soared 255%

Practical Ecommerce – Amazon Prime Days 2019 Breaks Records; Other Merchants Benefit

The Motley Fool – How Big Was Amazon’s Prime Day for 2019?

Trusted Reviews – New members probably aren’t staying after Prime Day – did you jump ship too?

USA Today – Are people canceling Amazon Prime following Prime Day?