IN THE NEWS…

Grab a cup of coffee and get the lowdown on the latest news from Captify, including some of the interesting insights that real-time search data has revealed in light of Coronavirus lockdown:

AdExchanger: Why Business Is Booming For Mobile Game Publishers Despite The Downturn

Search intelligence company Captify saw a 253% increase in gaming vertical-related searches, the bulk of which was driven by typically non-gamer audiences.

Axios: Media Trends – Consumers crave cheerful content

Users are looking for comedic relief, according to new data from Captify. Users searching for search terms within Captify’s network such as funny movies, standup comedy, comedy, funny and sitcom as they relate to movies and TV shows were up over 314% from March 1 to April 12.

MediaPost: What People Search For Now In Quarantine

 As the quarantine persists, consumer search data suggests that older generations are embracing at-home tech.

Searches among adults age 55 years and up show increases in several types of technologies. For this group, video conferencing rose more than 187%, while streaming services rose 773% and online workouts and exercise rose 105%.

MediaPost: Mother’s Day: What Homebound U.S. Family, Friends Plan

Interest in home experiences continues to rise. Nearly two months into this quarantine, consumers are tuning into homebound experiences like beauty and skincare, and home décor. In the U.S., consumer searches for beauty products rose 295%, and there was a 65% rise in searches for home décor.

 

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