JACK DANIEL'S VIDEO
'SERVED' 4 WAYS

REACHING NEW AUDIENCES TO DRIVE 3.2X BRAND UPLIFT
WITH DYNAMIC VIDEO—POWERED BY SEARCH INTELLIGENCE

(and it wasn’t by targeting consumers searching for whiskey)

JACK DANIEL'S VIDEO
'SERVED' 4 WAYS

REACHING NEW AUDIENCES TO DRIVE
3.2X BRAND UPLIFT WITH DYNAMIC VIDEO—
POWERED BY SEARCH INTELLIGENCE

(and it wasn’t by targeting consumers
searching for whiskey)

In this award-winning campaign, Jack Daniel’s partnered with Spark Foundry and Captify to leverage the power of Search Intelligence to increase Tennessee Honey’s appeal and relevance beyond traditional whiskey drinkers.

By powering creative with real-time search data, this innovative Dynamic Video campaign helped Jack Daniel’s to identify and reach younger flavored spirit drinkers while shifting consumer perceptions of how to enjoy Tennessee Honey. 

Discover how this campaign:

  • Unlocked qualified, scaled audiences for video  by connecting billions of consumer search behaviors to uncover younger audiences who already enjoyed flavored spirits and had an affinity with Jack Daniel’s
  • Drove personalization at scale – by activating a Dynamic Video strategy powered by Captify’s Creative Studio, appealing to the unique interests and lifestyles of four custom built Tennessee Honey audiences
  • Powered strong engagement and awareness – by exceeding the VTR target by 14% and driving 3.2X brand uplift, with rich post-campaign insights measuring the successful shift in perceptions among younger consumers

For more information, please contact info@captify.co.uk

DOWNLOAD CASE STUDY