Martech Series: Former L’Oréal Data Executive Joins Captify
Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships
Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and monetization strategy. This strategy will also give publishers access to deep insights from on-site search, which highlight exactly what their audiences are looking for in real-time. This critical foresight will empower publishers to pre-empt trends before they even happen informing content creation, audience engagement strategies or new monetization streams on their own platforms.