MediaPost: Captify to move into consumer space, hires new SVP of Product to take it there

Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies.

As a search intelligence company, Captify has a close relationship with consumers who search on ecommerce, retail, travel and other websites. This places the company in an interesting position to innovate, according to Jon Block, Captify’s new SVP of product, who joined the company less than three months ago.

While on holiday at a villa on the south of Spain, Block spoke with Search Marketing Daily (SMD) about what it’s like to direct a global product roadmap and strategy for one of largest holders of first-party consumer search data outside of Google and Bing.

Block, a data-driven product evangelist, joined the company from Videology, where he served as VP of product and platform development. He brings more than 20 years of experience working for a variety of companies such as Amobee, which acquired Videology in 2018. Block also spent several years at ITV, heading up advertising innovation for the UK’s largest commercial broadcaster. Now he oversees Captify’s team of designers and product managers to ensure the company’s future in self-service platforms.

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