MediaPost: Eye Make-Up Overtakes Lipstick In Searches

Consumers at home who are not ready to venture into stores are still searching. Here’s what it looks like.

Captify, which analyzes billions of monthly on-site searches aggregated from publishers and ecommerce sites, compared blocks of days prior to COVID-19 restrictions in the U.S. — Jan. 26 through March 26 — with the period from March 27 through June 1.

Some of the spikes identified by analysts are more pronounced heading into June.

The rise of how-to and DIY in the beauty category has skyrocketed.

The quarantine still limits visits to many salons, barber shops, and beauty retailers across many cities in the U.S. And for those who are not limiting visits, the waiting time to get in may seem frustrating.

One of the most interesting trends identified in searches point to what Captify calls the “eye makeup effect.” In many states such as California, patrons and workers must wear a mask to enter a store.

Want to find out more? Read in full here on MediaPost.