MediaPost: Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks
U.S. government stimulus checks are coming — but when and what consumers will buy is on the minds of advertisers that have been on the sidelines contemplating media-buying budgets and messaging that remains compassionate.
Checks could take weeks to arrive, depending on whether or not taxpayers use direct deposit.
Captify’s on-site consumer search data finds people are thinking about spending their money on home office resources, loungewear, workout equipment and fitness trackers and home entertainment.
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