MediaPost: Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks

U.S. government stimulus checks are coming — but when and what consumers will buy is on the minds of advertisers that have been on the sidelines contemplating media-buying budgets and messaging that remains compassionate.

Checks could take weeks to arrive, depending on whether or not taxpayers use direct deposit.

Captify’s on-site consumer search data finds people are thinking about spending their money on home office resources, loungewear, workout equipment and fitness trackers and home entertainment.

Want to find out more? Read the article in full on MediaPost.