Ratecard: Vincent Pelillo, what future developments for Captify?
The advent of voice assistants represents both a major upheaval and new opportunities for advertisers, publishers and AdTech players in the search market. We spoke with Vincent Pelillo, President Europe for Captify, the global leader in Search Intelligence.
In his interview, Vincent Pelillo tells us about the changes that Captify has experienced in its market: the growth of data in programmatic campaigns, the RGPD, the internalisation and maturity of advertisers on the various topics of digital marketing and the future of Voice Search.
Watch the interview here.