DATA MANAGEMENT


  • Data collectionReal-time intent data collection across all devices, browsers, applications and text & voice inputs
  • Semantic technologyNatural Language Processing, context, intent and multiple language capabilities extracts value from search
  • Ontology: Neural Matching dynamically connects search terms and concepts
  • ID sync: Customising how data is merged and shared
  • Data enrichment: Combining Search with complementary data sets e.g. Transaction, Location, Weather, TV programming
  • Audience activation: 
    • For Data Owners: Manage first party data segments for audience extension or custom content
    • For Advertisers: Activate media against target audiences programmatically
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