Universal Orlando Resort: riding high with new millennial offering

In this award-nominated campaign, Universal Orlando Resort (UOR) partnered with MediaCom and Captify to shift perceptions of UOR from a theme park destination to an end-to-end holiday experience, whilst driving booking growth from new audiences.

Utilising dynamic-driven audience strategies, this campaign shifted brand perceptions and drove brand growth by prospecting new ‘next-generation’ consumers and driving reappraisal with the core family audience.

This campaign achieved results beyond expectations with exposed consumers up to 444% more likely to go on to search for UOR after being exposed to a Captify ad.

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