Working with Captify

Search is the most powerful signal of consumer interest & intent. Fact.

A whole new era for search-powered advertising has dawned. Captify has broken the rules, using consumer search data to power planning, media activation and measurement in a way simply never seen before.

THE POWER OF SEARCH

  • Real-life: revealing the real interests and passions of billions of consumers
  • Performance: best performing data set to drive awareness & performance
  • Measurement: key data set for measuring & attributing throughout the consumer journey
  • Insights: loaded with insight on macro trends, brands, competitors and more

SEARCH IS THE LARGEST, REAL-TIME, UNBIASED CONSUMER PANEL THAT EVER EXISTED.

TURNING INSIGHTS INTO ACTION

‘Search is the primary tool for understanding consumers throughout the entire lifecycle, with 90% of consumers using search channels for discovering, exploring and engaging’.

Collin Colburn, Forrester report on State of Search 2017

 

Captify analyses the search behaviours of 2.2 billion consumers over a year, and as such gives us a pretty good view of the world. Captify’s insights reveal explicit, real-life and real-time trends on brands, products and consumers, on a macro (mass audience) level, or a micro (user) level. These insights are crucial for brands and advertisers, shaping both media and overall marketing strategies.

Captify’s Search Intelligence lifts the lid on;

  • Global trends e.g. world news
  • Markets & verticals e.g shifts in travel trends
  • Competition e.g market share of voice
  • Brands e.g. brand sentiment
  • Audiences e.g. behavioural patterns of millennials
  • Single users e.g. device consumption patterns
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SEARCH INTELLIGENCE IN ACTION

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Do more with your data.

For publishers that are looking to monetise their data, Captify offers a unique proposition. As global leader in Search Intelligence, Captify has thousands of tier one advertisers ready to monetise publisher data. A simple integration opens the door to a powerful additional revenue stream plus unique access to actionable audience analytics.

For publishers seeking to monetize their data

Captify offers a unique proposition. As the global pioneer in Search Intelligence, Captify activates campaigns for 450+ of the globe’s top spending advertisers. These advertisers are ready to monetise your data unlocking a new revenue stream.

shape your audience strategy

Captify provides its publishers with a wealth of information on its audience by analysing the search behaviours of its consumers.  These insights go far deeper than analytics offered through traditional web tools.

  • Content interests
  • Purchase interests
  • Granular search categorisation
  • Most valuable searches and segments
  • Precise location overlays

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Audience Planning

Captify’s proprietary audience ontology enables the selection of
dynamic audiences that are optimal for hitting advertising KPIs throughout the funnel.

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33

Billion

Searches
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Brand
Audience profiling Click for more about brand

EMPTY NESTER

STUDENT

ENTREPRENEUR

MILLENIAL

CITY DWELLER

GEN Z

Inner LifeTM
Interests
Moments
Sport
Fashion
Arts
Travel
Technology
Gaming
Valentines Day
Super Bowl
Moments
NY Fashion Week
New Baby
New Home
New Job
Purchase Intent click for more about dr
Experiences
Services
Products
Places
Brands
Competitors
DR
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CROSS

CHANNEL

EXECUTION

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brand

DRIVE AWARENESS AND ENGAGEMENT
AT SCALE

VIDEO, HIGH IMPACT FORMATS AND RICH MEDIA POWERED BY SEARCH INTELLIGENCE

Brands focused on driving smart interactions that raise awareness and engagement rely on Search Intelligence to power high impact, cutting-edge creatives.

Captify has the unique ability to profile consumers and understand their inner-life by using their search behaviours to reveal who they really are.

But, more than this, the sheer depth and breadth of Captify’s audience insights give brands unprecedented access into the emotional mindset of users to gauge brand uplift and identify how it evolves over time.

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direct response

CONSUMER INTENT SIGNALS THAT DRIVE ACTION & ROI

Search is the best signal of intent. If you show a user an ad for a product after they have explicitly displayed intent, it works. Captify’s semantic technology pinpoints consumers searching for brands, products, competitors, places and experiences. By understanding language, misspellings, connected key phrases and more.

Captify prospects and converts consumers who are actively in purchase mode with display across all devices, scaling those high performing segments to achieve the highest performing ROI possible.

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<br> *When you contact us through the website, we will process your data in accordance with our Privacy Notice.

CREATIVE EXECUTIONS ALL POWERED BY SEARCH INTELLIGENCE

Desktop

Page Shell

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content.

 

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Mobile

Interactive Video

Video is delivered to the end user that can include hot-spots, carousels and dynamic creative to ensure a highly engaged user experience.

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Mobile

Parascroll

An inline creative which moves it’s background up and down depending on the user scrolling on the page. The background will move at a faster rate than the user scrolling ensuring that all of the background is shown no matter on the window size.

WATCH THE VIDEO

Video

Canvas

Create an impactful and eye catching canvas to increase branding and grab consumer’s attention.

WATCH THE VIDEO

Video

Overlay

Easily add a static click through graphic or animated overlay to transform a TV ad for the interactive web.

WATCH THE VIDEO

Desktop

Page Shell

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content.

WATCH THE VIDEO

Video

Expand

Drive engagement and dwell time by offering a microsite experience within ad-unit – bring all content to the user rather than interrupting their user journey and clicking away.

WATCH THE VIDEO

Mobile

MPU EXPAND

On-click delivery of a bespoke expandable layer from an MPU unit, with the capacity to host any promotional content in a display format.

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Desktop

Lightbox

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content (inc. long form videos, interactive assets e.t.c.) to drive extended user dwell times with the campaign, brand recall and user engagement.

WATCH THE VIDEO

Desktop

Page Shell

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content.

WATCH THE VIDEO

Video

Pre-roll

Drive reach and awareness by targeting engaged viewers across premium, brand safe & transparent publishers.

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Video

Selector

Utilise multiple pieces of creative, allow the user to choose which ad they want to view.

 

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Mobile

Extender

Video unit will be delivered to the end user, allowing them to opt in to view a longer version, beyond the designated original ad slot.

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Desktop

Billboard

High Impact above the fold brand format which raises mass brand awareness.

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Desktop

DMPU

High Impact format driving brand awareness at scale.

WATCH THE VIDEO

Desktop

Page Shell

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content.  

WATCH THE VIDEO

Desktop

Page Shell

On-click delivery of a bespoke expandable layer with the capacity to host any promotional content.

WATCH THE VIDEO

Mobile

MPU

A mobile MPU creative offering proven reach and access to high volumes of inventory with a high CTR’s.

WATCH THE VIDEO

Video

Overlay

Easily add a static click through graphic or animated overlay to transform a TV ad for the interactive web.

WATCH THE VIDEO

Video

Overlay

Easily add a static click through graphic or animated overlay to transform a TV ad for the interactive web.

WATCH THE VIDEO

Mobile

Pre-roll

Video units delivered before content that drive reach and awareness in a premium brand environments.

WATCH THE VIDEO

Video

Overlay

Easily add a static click through graphic or animated overlay to transform a TV ad for the interactive web.

WATCH THE VIDEO

Video

Canvas

Create an impactful and eye catching canvas to increase branding and grab users attention.

WATCH THE VIDEO

Video

Expand

Offer microsite experience within ad-unit – bring all content to the user rather than interrupting their user journey and clicking away.

WATCH THE VIDEO

Desktop

Billboard Expand

High impact engaging format which hosts promotional content in various forms including copy, video and social media links.

WATCH THE VIDEO