Search is the most powerful signal of consumer interest & intent. Fact.
A whole new era for search-powered advertising has dawned. Captify has broken the rules, using consumer search data to power planning, media activation and measurement in a way simply never seen before.
THE POWER OF SEARCH
- Real-life: revealing the real interests and passions of billions of consumers
- Performance: best performing data set to drive awareness & performance
- Measurement: key data set for measuring & attributing throughout the consumer journey
- Insights: loaded with insight on macro trends, brands, competitors and more
SEARCH IS THE LARGEST, REAL-TIME, UNBIASED CONSUMER PANEL THAT EVER EXISTED.
TURNING INSIGHTS INTO ACTION
‘Search is the primary tool for understanding consumers throughout the entire lifecycle, with 90% of consumers using search channels for discovering, exploring and engaging’.
Collin Colburn, Forrester report on State of Search 2017
Captify analyses the search behaviours of 2.2 billion consumers over a year, and as such gives us a pretty good view of the world. Captify’s insights reveal explicit, real-life and real-time trends on brands, products and consumers, on a macro (mass audience) level, or a micro (user) level. These insights are crucial for brands and advertisers, shaping both media and overall marketing strategies.
Captify’s Search Intelligence lifts the lid on;
- Global trends e.g. world news
- Markets & verticals e.g shifts in travel trends
- Competition e.g market share of voice
- Brands e.g. brand sentiment
- Audiences e.g. behavioural patterns of millennials
- Single users e.g. device consumption patterns