Search is the most powerful signal of consumer interest & intent. Fact.
SEARCH IS THE LARGEST, REAL-TIME, UNBIASED CONSUMER PANEL THAT EVER EXISTED.
TURNING INSIGHTS INTO ACTION
‘Search is the primary tool for understanding consumers throughout the entire lifecycle, with 90% of consumers using search channels for discovering, exploring and engaging’.
Collin Colburn, Forrester report on State of Search 2017